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Christmas

Christmas Day is bigger than Black Friday for UK ecommerce retailers

December 21, 2018

In the UK, consumers are most likely to indulge in online shopping on Christmas Day. In 2017, traffic to online retailer websites on Christmas Day was almost double (45%) the December monthly average. Three days before New Year’s Eve (28 December) purchases were more than a quarter (26%) up on the December average.

E-commerce Christmas, ecommerce, global, Latin America, marketing

Boxing Day boost: fashion and hospitality should prepare for a post-Xmas spending surge

December 21, 2018

There will be a significant uplift in post-Christmas spending, with web visits to local clothing listings set to surge above the seasonal average on Boxing Day, based on 2017 data showing a 47% increase.

E-commerce brands, Christmas, digital marketing, Europe, Google

Savvy consumers add to squeeze on embattled retailers

December 21, 2018

Shoppers will heap further pressure on retailers this Christmas, as they are more price-sensitive than a year ago and more inclined to spend time researching the best deals.

E-commerce Amazon, analytics, brands, Christmas, email

High street retailers dominate the festive cheer across social

December 21, 2018

The death of the high-street might not be upon us just yet this holiday season with Primark taking the crown as the brand whose Christmas related posts garnered the biggest engagement levels with over 1.5 million interactions (likes, comments views, shares) on Instagram.

E-commerce brands, Christmas, content, media, retail

Super Saturday to be the busiest day of the year for shopper traffic on the High Street

December 21, 2018

Footfall up 20% on the daily average on Saturday 22 December, as consumers rely on click and collect, and take to the high street to finish off buying festive gifts.

E-commerce Christmas, global, retail, UK

ASOS in suprise sales warning ahead of Christmas

December 17, 2018

ASOS has warned of slowing sales in the run up to Christmas, as the UK-based online fashion retailer issues a “significant deterioration” in sales growth.

E-commerce, News Christmas, France, Germany, retail, UK

Telcoms marketing trends: Making a success of cross-selling efforts is about rethinking personalisation

December 17, 2018

When consumers buy telco products, they are more likely to be persuaded to opt for cross-sell opportunities after seeing deals online, compared to just 8% of cross-sale purchases made in-store.

Ads, Content broadband, Christmas, demographics, marketing, retail

Email marketing: Waitrose reclaims top spot from Asda in Christmas battle

December 13, 2018

Waitrose has won the Christmas battle of the inbox, reclaiming its crown from ASDA who won in 2017.

Ads, E-commerce Amazon, brands, Christmas, content, email

YouTubers, not friends, are driving kids Christmas wish lists

December 13, 2018

One in three British parents say their kids are most likely to ask for a present because they saw an influencer recommend it.

Ads, E-commerce, Social, Video, Viral advertising, brands, Christmas, global, YouTube

Consumers set to spend £7bn on groceries in run up to Christmas

December 12, 2018

Sales momentum remains weak across the grocery industry, with headline growth of +2.3% over the last four weeks, according to data released by Nielsen.

E-commerce Christmas, FMCG, UK
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