Independent retailers ‘are Britain's hardest workers’
Independent shopkeepers are Britain’s hardest worker, with most working over 50 hours a week, according to new data.
Christmas
Top tips: How to take advantage of seasonal SEO
Kelvin Newman of SiteVisibility looks at how you can timetable your way to Seasonal Organic Search Campaign Success.
Christmas in July? Digital advent calendar gets marketers ready for festive period
Digital marketing agency Greenlight has unveiled an interactive Digital Advent Calendar with tips, as part of its drive to give digital marketers and brands a head start with their Christmas 2012 strategy so their campaigns are underway in time for the festive season.
Case study: 4Music mixes video, search and social media to boost reach
Launched in August 2008, 4Music is the most watched music channel in the UK. It is free to air, and part of the Box TV music channel portfolio. This case study shows how the a multi-layered digital campaign was used to elevate the brand and increase the value of 4Music.com to its advertisers.
UK online retail growth slows during February
Shoppers in the UK spent a total of £5.4bn (equivalent to £106 per person) online during February, up 10% on the same time last year, according to new research.
Mobile ‘accounts for 5% of online UK sales’
The popularity of shopping through mobile devices is continuing to grow at remarkable speed, with sales through mobile devices penetrating the 5% barrier of total e-retail sales for the first time, according to new research.
Top 50 online retailers in the UK: Argos reclaims second place from Apple
Argos is the second most visited online retailer in the UK behind Amazon, reclaiming second place from Apple, according to new data.
Case study: Samsung-sponsored Angry Birds Christmas game gets half a million hours of brand exposure
Back in December 2011, Samsung sponsored 25 levels of new Angry Birds levels running on Google Chrome as part of a Christmas promotion. This case study shows how the campaign got the electronics brand nearly half a million hours of brand exposure from consumers.
Top tips: The Search for Incremental Sales – VoucherCode Sites
Online shoppers can be a fickle bunch, with so many alternative retailers only a click away, so generating customer loyalty is a key challenge for advertisers. In the first of two articles looking at incremental sales, Owen Hewitson, Client Strategist at Affiliate Window & buy.at, focuses on the relationship between VoucherCode Sites and advertisers.
Q &A: Waitrose gets serious about personalised shopping ads
Waitrose has selected Performance display ad firm Criteo to implement a new personalised ad targeting scheme to boost online grocery sales. In this article, the supermarket giant explains its decisions to use personalised retargeting to upsell to online shoppers, and how it avoided potential privacy pitfalls.