Tencent partners Italian fashion TV commerce firm
A Television Commerce (T-Commerce) devoted to Italian fashion brands and addressed to the Chinese market has launched in Milan.
China
World Cup ‘to boost global adspend by $2.4bn this year’
This year’s FIFA World Cup tournament in Russia will add US$2.4bn to the global advertising market, according to new research by Zenith.
Mary Meeker’s Internet trends: The 2018 ‘privacy paradox’
There’s a “privacy paradox” surrounding data collection for profit, where data needs to be used to enrich people’s experiences without betraying their trust, according to the annual report from digital guru Mary Meeker.
Three-quarters of CIOs say the need for rapid innovation puts customer experience at risk
Organisations release new software updates three times an hour, but 64% of CIOs are forced to compromise between faster innovation and perfectly working software, according to new research.
Brits ‘will punish firms that fail to safeguard data’ (and reward those that do)
Consumers have little trust in organisations to safeguard their personal data, with almost two in five (39 percent) saying they believe most businesses don’t know how to protect their data, according to new research.
Chinese shoppers buying more overseas (but overseas retailers not ready)
60% of Chinese consumers intend to shop more via cross-border ecommerce despite concern by 80% of overseas retailers that their online sales capabilities aren’t adequate to succeed in the country, new research reveals.
Tencent and UK trade dept team up for ‘Cultural Creative’ drive
Chinese web giant Tencent and the UK Department for International Trade (DIT) of the United Kingdom (UK) have partnered to launch various “Culture Creative” initiatives.
Global app trends: UK falls behind Germany for consumer app spend
Global consumer spend via app stores is expected to grow 30% to $81.7B in 2018 and climb to $156.5B by 2022, with China leading the way and the UK falling behind.
Three ways marketers can accelerate their action plan for GDPR in May
With under a month to go until the deadline, Paul Fennemore, Senior Lecturer in Digital Marketing at Oxford Brooks University and C-Suite Level Customer Experience Consultant at Sitecore, provides three ways marketers can accelerate their action plan for GDPR.
Bosses lack confidence in brand reputation and media
UK leaders are significantly less confident that they have the corporate image and brand reputation to achieve their objectives, and are half as confident as US companies in their ability to protect their brand in a crisis according to new research.