Almost half of startups believe there is a gender bias problem, with 4 in 10 female founders frequently encountering discrimination while running their startup, according to new study.
On-pack promotion drives loyalty even in the digital age according consumer research into the UK’s shopping habits.
Senior marketers in large organisations are setting unrealistic expectations for their company’s ability to execute on digital strategies, according to new research.
People are creating their own “personal prime times” as their media habits evolve, and advertisers need to find these points of highly concentrated engagement throughout the day, according to new research.
Consumers actually do not respond to personalised marketing collateral, as previously thought, unless the communication contains tailored promotions, according to new research.
Google has launched two mobile commerce tools as well as a study designed to improve the way businesses interact with customers on mobile.
With the Winter Olympics now over, social media analysis reveals that Samsung, Ralph Lauren and Intel were the Top 10 brands most associated with the Winter Olympics.
Esports revenue is forecast to exceed $1.65bn by 2021 worldwide, according to new research.
Reality TV star Kylie Jenner has knocked $1.3bn (£1bn) off Snap’s stock market value after a single tweeting that she no longer used its Snapchat messaging app.
Businesses that prioritise customer experience significantly outperform competitors, with half expecting to adopt AI customer experience by the end of 2018, according to new research.