Instagram takes shopping service to UK
Instagram has launched its shopping service in the UK, letting retailers turn their posts on the social media site into sales.
brands
Live chat and chatbots overtaking email for retail communication
There is a vast generational gap in how customers wish to communicate with brands and retailers, with millennials 20% less likely to contact a retailer via email than baby boomers, and are five times more likely to use live chat on a website, according to new research.
Google lets brands appear in “Where can I Buy…? searches
Google has started allowing brands such as Walmart and Home Depot to pay to appear in the search results of common shopping phrases such “Where can I buy this?”, according to a news report
Six nations rugby: Which sponsors got most social buzz?
O2 was the most popular kit sponsor at this year’s six nations rugby tournament, followed by Vodafone, according to new research.
Rise of voice search: Advertisers to invest more in digital audio
The rise in voice-activated devices and podcasts will continue to drive change among advertisers, according to a new study.
Most marketers admit they can’t monitor Customer Lifetime Value
While 81% of UK marketers measuring Customer Lifetime Value (CLV) have seen a sales spike as a result, but 76% feel they are not able to measure it effectively, according to a new survey.
Right to reply: Chrome ad blocker pushes creativity back up the agenda
The recent launch of the Chrome native ad-blocker means that creativity (not just programmatic media) needs to be the focus, argues Alex Rahaman, CEO of ad-tech firm, NEXD.
New in-app tool protect brands in programmatic environments
Integral Ad Science (IAS) has launched a mobile in-app solution, which will work to protect brands on programmatic platforms, including The Trade Desk, DoubleClick Bid Manager, Oath, Viant’s Adelphic, AppNexus, and MediaMath.
Over 50% of UK consumers will share personal data for reward points
Most UK shoppers would be most uncomfortable sharing their private conversations from the messaging platforms they are active on, according to new research.
YouTube gives brands search-based targeting tool
YouTube has launched a new search-based targeting option on that combines the ability to select from the top 5% of channels and then target viewers who have also Googled relevant products.