YouTube TrueView ad formats now bought on reach
With greater pressure on effectiveness of media buying, Youtube TrueView skippable short ad formats can now be bought on a reach basis.
brands
‘On-the-go’ consumers driving sales of snacks across Europe
Demand for convenience and food and drink ‘on-the-go’ is helping to drive sales of snacking products, particularly crisps and salty snacks, across Europe.
31% of Brits have smart security gadgets in the home
Households in the UK are increasingly turning to smart technology to protect their homes, according to new research.
TabMo partners adsquare with ‘Branding To Store’ mobile ad tool
TabMo has launched its ‘Branding To Store’ mobile advertising solution that combines for the first time the automated creation of a drive-to-store ad format with the ability to measure the real-time uplift in footfall traffic resulting from the campaign.
Le Monde partners Ligatus for brand safe premium native advertising
The Le Monde group has signed a global partnership with leading native advertising solutions provider, Ligatus in a bid to provide a more transparent sponsored content service to its users across a variety of platforms.
Top social media tips: Brands get better organic visibility with Instagram Stories
Jordan Julian, Social Media Analyst, Socialbakers, looks at how marketers and brands can achieve better organic results using platforms such as Instagram Stories.
UK health insurers in sick bay: digital marketing failing to track rising consumer interest
The UK health insurance sector is failing to implement effective digital marketing campaigns despite growing online interest from consumers, according to new research from marketing technology and data specialist CACI.
75% of US advertisers ‘already using influencer marketing’- report
US advertisers are so enamoured with influencer marketing that a full 75% of their companies currently employ the discipline and almost half (43%) are planning to increase their spending on it in the next 12 months.
April Fools’ round-up: Snapchat’s Russian bots, Brexit emojis and bankrupt Elon Musk
April Fool’s Day has become a major event in the digital calendar, with many brands and media owners creating elaborate pranks to show off their funny side (and get plenty of social media shares and column inches in the process). We’ve put together some of the best hoaxes from 2018’s pranksters for your viewing pleasure…
The Amazon problem: Make adversity the mother of invention
Steve Borges, co-founder of Biglight, looks at how brands are responding to the growth of Amazon and what retailers should be doing to combat.