World Federation of Advertisers calls on brands to embrace culture of data transparency
WFA Manifesto calls on brands to adopt mindset of ‘people-first’ over ‘data first’ around the world when processing people’s data.
brands
The millennial effect: Generational divide in IT
Sixty-five percent of millennials believe the technologies they buy for personal use influences the technologies they purchase for their organisation, compared to 55 percent of Generation X and 57 percent of baby boomers.
Goodbye retargeting? Marketers plan to shift to new marketing channels post ePrivacy
The new ‘cookie law’ could see brands lose more than 40% of web traffic, meaning that marketers will have to shift to new marketing channels, according to new research.
World Cup sponsorship trends: Coca-Cola and McDonald’s lead as fans get more ‘brand conscious’
More than half (54%) of World Cup fans are brand-conscious, meaning the opportunity for brands and sponsors is huge worldwide just 2 months before the football tournament kicks off in Russia.
Chrome browser blocks auto-playing videos with sound
Google’s Chrome browser now blocks videos with sound that automatically play when the page loads.
Snapchat debuts ‘shoppable AR’: Adidas and Coty first brands to sign up
Snapchat is combining augmented reality with e-commerce with a new ‘Shoppable AR’ feature.
WhatsApp gets first update since Facebook privacy scandal
WhatsApp has got a new tool that lets users recover media that they had previously deleted, including pictures, GIFs, documents or voice messages, but only for Android users.
‘Personalisation’ not a priority to consumers
Personalisation is way down on the list of things consumers care about when it comes to digital experiences, according to new research.
CSR trends: Purpose holds the key to accelerated brand growth
Genuinely ‘purpose-led’ brands stand to grow at twice the rate of those without any higher-order societal aim, according to Kantar Consulting’s new Purpose 2020 research released today.
Ecommerce trends: Social media and visual content ‘to dominate online marketplaces’
Visual content in the shopping experience produces a 111% conversion lift and 180% revenue per visitor (RPV) lift for best-in-class brands and retailers, according to new research.