Netimperative
Netimperative
  • Home
  • Ads
  • Content
  • Mobile
  • E-commerce
  • Social
  • Regulation
  • Video
  • Viral
Menu
  • Apple
  • Amazon
  • Facebook
  • Google
  • twitter
  • WhatsApp
  • YouTube

Chrome browser blocks auto-playing videos with sound

April 19, 2018

Google’s Chrome browser now blocks videos with sound that automatically play when the page loads.

The new feature, released with the launch of Chrome 66 for Windows, iOS, Android and other operating systems, will stop the video from playing on any site where the video is set to autoplay with sound — and when it’s not the site’s primary purpose to run the video.

Google this week released a post on its site Connected Workspaces that touts the ability for companies to “block intrusive ads so employees can stay focused.”

The Chrome browser also now automatically filters links to third-party websites disguised as play buttons or other site controls, or transparent overlays on websites that capture clicks and open new tabs or windows, Google explains in the post.

Caroline Hugonenc, VP of Research at Teads, commented on the move: “This change to Google Chrome means brands are going to need to rethink their video advertising. For advertisers, silent video doesn’t need to be detrimental to ad performance. Our research shows that video ads with sound off perform as well or better than sound on in half of cases, and even better when you make sure to optimise the ads on mute.

“My advice to advertisers and creatives would be to watch your video on mute and question if the message is clear. If it’s not, consider including captions on voice-over and music videos or using smart subtitles for dialogue videos. You can also enhance your message with interactive elements, such as chatbots, overlays and skins, that give consumers another visual way to engage.”

Read the Google blogpost here

Ads, Content, Video advertising, Android, brands, Google, music

Archives

Tags

advertising agencies Amazon analytics Android Apple apps Australia BBC brands Brazil broadband China Christmas comScore content digital marketing ecommerce email Entertainment Europe Facebook France games Germany global Google government images infographic local marketing media Microsoft music Privacy retail Search security smartphones technology Twitter UK video YouTube

Recent Posts

  • Top six Valentine’s Day ads for 2022
  • 2021 Halloween: digital marketing campaigns we loved this year
  • Empowering employees; the critical link between EX and CX
  • Investing in in-app social features is a must in a world that is crying out to be connected
  • QR codes, Gen Z and the future of OOH

Copyright © 2025 Netimperative.

Magazine WordPress Theme by themehall.com

We use cookies to improve the website and your experience. We’ll assume you’re okay with this, but you’re welcome to opt-out
Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT