brands Archives

JD Sports launches music platform

July 24, 2018

Multichannel instore and digital production company Immedia is working with JD Sports (JD), the leading UK trainer and sports fashion retailer, to create a new multi-stream music entertainment platform, JD-X, available to customers instore and via its mobile app JD Sports.

Slow websites are ‘silent killers for businesses’

July 24, 2018

A slow running website is worse for business than one that is not working at all, according to new research.

60% of marketers not confident in budget allocation

July 23, 2018

3 in 5 marketers (60%) are not very confident in their team’s ability to effectively allocate marketing budget, and only change it once a year, according to new research.

Amazon gets biggest Prime Day yet (but outage costs $100m in lost sales)

July 20, 2018

Amazon made an estimated $3.4bn in sales on Prime Day this week, but suffered from losses and server issues that may have cost the retailer huge amounts in lost sales.

BBC.com picks Teads for worldwide outstream advertising

July 20, 2018

Video marketplace Teads has struck a partnership with the BBC that will see it provide outstream advertising technology globally across BBC.com, the organisation’s commercially-funded 24-hour news platform.

McDonald’s wins brand World Cup as food companies get most buzz

July 19, 2018

France may have lifted the Jules Rimet trophy, but they were not the only winners as big brands basked in World Cup glory, according to new research.

Taking it personally: The changing art of personalisation

July 18, 2018

With social ads forecast to outstrip TV in just two years, from Josie Byrne, Director for Retail at Black Pepper Software looks at what retailers and brands can do to elevate their personalisation strategies across social, online, digital and in-store platforms.

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