brands Archives

Smart pets: 52% of Brits would buy tech for their pets while at work

August 2, 2018

Over half (52%) of British workers would invest in technology for their pets while they are at work, while 43% of Brits check on their furry friends several times a day whilst they are out of the office.

2018’s most innovative tech brands: Amazon tops list

August 1, 2018

Amazon has topped the list of the 6th annual Most Innovative Tech Brands survey conducted by Brand Keys, with General Motors, Hulu, Lyft, Instagram, Nike also making the list.

Working together for powerful results: what programmatic in-housing really means

August 1, 2018

Does the rise of automated ad buying spell the end of the media agency? Ilona Lubojemska, Director of Client Services at The Trade Desk looks at the trend of brands bringing programmatic in-house.

Brits now prefer to shop online than in-store

July 31, 2018

Ecommerce is continuing to charge the high street as over half of UK consumers (51%) admit they now prefer to shop online than in-store.

73% of consumers say email is their preferred marketing channel

July 31, 2018

Nearly three quarters (73%) of consumers state email is their preferred marketing channel in a post GDPR world, according to new research.

TabMo and zeotap partnership delivers ‘precision advertising’ for mobile

July 26, 2018

Mobile creative demand side platform TabMo has announced a partnership with global mobile data platform zeotap that will enable advertisers to develop their own creatives and deliver them with precision targeting to specific audiences.

Facebook shares dive 24% as user growth slows

July 26, 2018

Facebook shares have plunged 24% as the social network saw its user base and second-quarter revenue grow slower than expected.

Voice search trends: Marketing gap between awareness and action 

July 26, 2018

Digital marketers are aware voice search will impact the way they market products and services, but almost a third (29%) aren’t actively doing anything to address the changing landscape, according to new research.

World Cup social media review: Best influencers, posts and sponsors

July 25, 2018

The last ball has been kicked, the champions have been crowned and legends have been immortalised, but, more importantly, which player gained the most followers on Instagram? This infographic from Socialbakers looks back at the biggest social media buzz of the tournament.

Guest comment: How AI is guiding the new customer experience

July 25, 2018

Today’s consumers have become accustomed to having instant gratification at their fingertips and businesses don’t always have the technology to facilitate the desired level of service. Ryan Lester, the director of customer engagement technologies at LogMeIn examines the gap between customer expectations and the customer experience many businesses provide, how AI is shaping the new … [Read more…]