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brands

Argos teams with Google Home for voice shopping

September 7, 2018

Argos has launched a voice shopping service, letting people sell and reserve its products through Google Home.

E-commerce, Search Amazon, brands, ecommerce, global, Google

Online advertising whitepaper: demystifying premium video

September 7, 2018

Is spending more on a premium video ad worth it? A new whitepaper looks at what sets premium video apart from other media, and highlights why it is more accessible than the market might currently perceive.

Ads, Content advertising, agencies, brands, Europe, media

Bank of Mum & Dad: 62% of students hope parents will fork out for uni essentials

September 7, 2018

University freshers will be calling on ‘bank of mum and dad’ as they start the new semester, with 62% of students hoping their parents will cover university essentials and tech equipment, according to new research.

E-commerce, News brands, technology, UK

Case study: How AI-based ecommerce personalisation tech helped a golf retailer increase online order values by 18%

September 6, 2018

Function18 doubled its on-site engagement and made visitors 1.3x more likely to buy with newly launched Nosto technology that delivers a ‘personalised store to every customer’.

E-commerce analytics, brands, content, ecommerce, email

Over half of teens are influenced by ethics when buying a brand

September 6, 2018

The majority of teenagers are influenced by ethics when buying a brand, with most either deliberately buying or deliberately stopping using a brand because of its ethics, according to new research.

Ads, Content, E-commerce, News, Regulation brands, marketing, UK

5 brands harnessing Blockchain for marketing and advertising

September 5, 2018

The ever-increasing and diverse applications of cryptocurrencies and other blockchain technologies have dominated headlines this year. Paul Herman, VP Platform Marketing and Education, Sprinklr offers five examples of how brands have used the transaction technology.

Ads, Content, News advertising, brands, content, Entertainment, financial services

Half of UK consumers find it difficult to know which brands to trust

September 4, 2018

Consumer trust in brands has fallen 3% year on year, and now half of UK consumers find it difficult to know which brands to trust.

Uncategorized apps, brands, content, email, Facebook

Tech ‘connecting Brits to nature’: Go-Pros, AR and mobiles get people outdoors

September 4, 2018

While spent unplugged might be just what we need to improve health, wellbeing and happiness, paradoxically new technologies and gadgets are actually leading to Brits spending more time outside than ever before.

Mobile apps, brands, content, marketing, media

Pinterest consumer study: Third of Brits want more ‘me time’ after summer

September 3, 2018

With the summer holiday period coming to a close, a large number of Brits are looking to focus on themselves with more “me time” and a balanced approach to going back to work, according to new research.

Ads, Content, E-commerce, Social brands, UK

Top brands unite to recruit next generation of digital pioneers

September 3, 2018

Some of the UK’s biggest digital bands including Snap, Vouchercloud, Awin, Found, Adobe and Boohoo are joining forces as part of a new initiative to encourage more young people to investigate digital.

Ads brands, digital marketing, marketing, Search, UK
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