brands Archives

Snapchat rolls out new phase of ‘shoppable ads’

October 1, 2018

Snapchat has launched a new range of ecommerce advertising formats, as the chat app looks to further monetise its network.

Search and social to drive 67% of adspend growth by 2020

September 24, 2018

Two thirds of all the growth in global advertising expenditure between 2017 and 2020 will come from paid search and social media ads, according to Zenith’s Advertising Expenditure Forecasts.

The new digital persona: What online value exchange means for millennials and Gen Z

September 24, 2018

Over three quarters of 16-34 year olds say GDPR doesn’t go far enough – yet only 11% carefully consider before accepting cookie banners, according to new research.

Top 10 UK brands: Just Eat, Ocado, bet365 and Compare the Market join list

September 20, 2018

Just Eat, bet365, Compare the Market and Ocado have entered the UK’s most valuable brands ranking for the first time.

International TV viewers: Marketers missing a trick with global audience

September 19, 2018

There is an untapped TV audience of 112.5 million consumers who are frequent consumers of international TV channels, but fall outside the top income segment that advertisers usually target through ad campaigns, according to new research.

London Fashion Week: Victoria Beckham trumps Burberry for social buzz

September 19, 2018

London Fashion Week (LFW) 2018 saw more than 100 designers and models invade the capital once again, with new research showing which brands and models generated most social media buzz.

notonthehighstreet boosts ROI 140% With GOA Marketing

September 19, 2018

Notonthehighstreet worked with GOA Marketing amidst in-housing paid search to leverage the power of automation, transparency, and performance optimisation. This case study looks at how the curated online marketplace got a 140% increase on return on investment.

brands

Top 10 UK brands: Just Eat, Ocado, bet365 and Compare the Market join list

International TV viewers: Marketers missing a trick with global audience

notonthehighstreet boosts ROI 140% With GOA Marketing

Amazon top ecommerce destination for UK millennials

High-impact digital display ads ‘amplify standard media’