brands Archives

Top tips: 5 social trends for 2019

December 10, 2018

Michael Kruger, Head of Digital at LEWIS Global Communications looks at social media trends for 2019.

Artificial intelligence will not be mainstream in marketing until 2021

December 10, 2018

Artificial intelligence (AI) will not find mainstream use among marketers until at least 2021 according to a new ‘CX: Today and Tomorrow’ research report from Episerver.

Amazon ‘has become it’s own search engine’: More shoppers start journey on retailer’s site

December 10, 2018

Amazon has become its very own search engine, seeing a 24% increase in people beginning their browsing on the ecommerce giant’s website resulting in better conversion rates and more exclusive buyers than the industry standard, according to new research.

Top 10 Christmas ad rankings: John Lewis secures top social media spot

December 7, 2018

John Lewis has come out top in the battle of the UK Christmas ads, generating 135% more engagements for the brand on social media in the five minutes immediately after each ad airing, according to new data.

Native ads beat display ads for viewer recommendations

December 7, 2018

Brits are more likely to recommend brands seen on native ads than ones seen on display, according to new research.

Top 20 viral ads of 2018: Tide pods, rang-tans and naked Swedes

December 6, 2018

From fake movies to dog selfies, 2018 marked another big year for video viral marketing case studies. Personalised ads, pranks and long-form storytelling were key themes this year. To round off the year, our team at Netimperative have assembled 20 standout virals from around the world for your viewing pleasure…

Top tips: How brands are preparing for the “access on demand” economy

December 6, 2018

More and more people are signing up for subscription retail ser vices like Dollar Shave Club. Mass personalisation at scale is the future of retail, but it how can you engage customers or prospects if you no longer own the point of sale? Julian Kramer, Chief Experience Ambassador, Adobe EMEA looks at how brands are … [Read more…]

Artificial intelligence rolling out in 2019 marketing plans despite consumer scepticism

December 6, 2018

2019 will be a breakthrough year for AI and machine learning in digital marketing in the UK, despite consumer scepticism, research by Acquia suggests.

Top 5 social trends for 2019: Stories, commerce and rebuliding trust

December 5, 2018

Rebuilding trust, storyliving, paid social, cracking the commerce code, and the rise of messaging identified as the most important social trends for businesses of all sizes to seize in 2019, according to a new report.

Social and Shopping: Can Instagram Expect a Christmas Surge?

December 4, 2018

According to Instagram four in five users now follow at least one business and two-thirds of visits to Instagram business profiles are from people who don’t yet follow them. Phil Rooke at Spreadshirt looks at why Instagram could be about to have a big final quarter. Partly because it offers the best relationships between consumers … [Read more…]