brands Archives

Fake it ‘til you make it: Instagram users ‘faking sponsored posts to gain popularity’

December 20, 2018

Instagram influencers are faking sponsored posts, in a bid to boost their followers and attracting real sponsors, according to a news report.

Consumers beg brands to drop ‘annoying’ chatbots

December 17, 2018

1 in 5 UK consumers are desperate for brands to ditch chatbots and live online interactions with customer experience representatives, new research by Acquia says.

How fintech firm ANNA made a debit card that ‘miaows’ like a cat

December 13, 2018

ANNA Money created a debit card linked to an app that miaows when you spend money, designed to help business owners keep on top of their spending.

Email marketing: Waitrose reclaims top spot from Asda in Christmas battle

December 13, 2018

Waitrose has won the Christmas battle of the inbox, reclaiming its crown from ASDA who won in 2017.

YouTubers, not friends, are driving kids Christmas wish lists

December 13, 2018

One in three British parents say their kids are most likely to ask for a present because they saw an influencer recommend it.

Is TV the new… TV? How programmatic enables both brand safety and hyper-targeting

December 13, 2018

Thanks to new registration requirements, broadcasters such as Channel 4 are able to offer more and more programmatic inventory. Mike Shaw, VP EMEA at dataxu compares the measurement and brand safety capabilities of traditional and programmatic TV inventory.

brands

Consumers beg brands to drop ‘annoying’ chatbots

Email marketing: Waitrose reclaims top spot from Asda in Christmas battle

Is TV the new… TV? How programmatic enables both brand safety and hyper-targeting

Brands ‘must do more to reward consumer loyalty in the post-GDPR era’ [INFOGRAPHIC]

‘The challenge for digital marketers: how can retailers sell more stock at full price in 2019?’

Augmented reality trends for 2019