brands Archives

Driverless cars and trust: Consumers reveal top self-driving brands

March 14, 2019

Apple, Hyundai, Volvo and Tesla are the most trusted brands when it comes to driverless cars, according to new research.

Keep it simple: The secret to effective creative lies in low cognitive load

March 14, 2019

Ads with a low cognitive load – the mental effort required to process information – actually generate the highest levels of brand recall, according to new research.

Instagram overtakes YouTube as top for influencer content

March 14, 2019

Consumers rank Instagram top for influencer content (65%) ahead of YouTube, over a quarter of UK consumers spending more than £500 on items recommended by influencers, according to new research.

Ad targeting trends: personalisation strategies ‘help marketers exceed revenue targets’

March 13, 2019

Brands experiencing the highest return on personalisation are twice as likely to cite customer lifetime value as their primary goal, according to new research.

Is the free returns bubble about to burst for retailers and consumers alike?

March 11, 2019

Returns are costly to retailers, but online shopping and ‘fast fashion’ has fuelled their rise. Branwell Moffat, Director of Commerce Consulting at Envoy Digital, part of the KPS Group, looks at how retailers who invest in the right digital solutions will be able to tame the returns beast and ensure it remains a profitable part of their … [Read more…]

Move over millennials: The most influential demographic is ‘mass market women’

March 11, 2019

The highly valuable influence of mass market women is misunderstood, and it eclipses the two most talked-about advertising targets, Millennials and ABs, according to new research.

Salmon rebrands as Wunderman Thompson Commerce

March 11, 2019

Ecommerce marketing firm Salmon be taking on the Wunderman Thompson Commerce name, which will bring together Salmon and its other Wunderman Commerce sister companies.

‘F The Stereotype’: Women in the UK lead world as content creators

March 8, 2019

To mark International Women’s Day, YouTube is celebrating the brilliant women who create inspiring, educational content which make the platform what it is today.

Smartphones, speedy experiences and happy customers: why mobile speed matters

March 8, 2019

72% of internet users will access the web solely via their smartphones by 2025.Alessandra Alari, head of search and digital user experience, Google UK, looks at why this matters.

Shopping with intent: How online identification can finally reveal your customers’ digital desires

March 7, 2019

Robert Massa, General Manager EMEA, BounceX discusses how having greater granularity will help brands fulfil its customer demand for personalised experiences and help individualise their marketing approach across a range of channels and devices.