brands Archives

Top tips: 5 practical questions an AI can answer for PPC campaigns

May 22, 2019

AI can assist marketers in many ways, from qualifying raw leads to predicting customer behaviour. Farhad Divecha, AccuraCast, UK Managing Director looks at practical PPC campaign considerations that an AI can assist with.

The rise of ‘direct-to-consumer’ brands: Simply Cook, Made.com and Dollar Shave Club lead the way

May 22, 2019

Direct-to-consumer brands have shaken up the retail industry, going both digital and direct, with British brands such as Simply Cook & Made.com leading the way amongst UK consumers, ahead of global brands Glossier, Casper and Harry’s, according to new research.

GDPR one year on: 67% of people opting in to privacy messages

May 22, 2019

One year on from the introduction of stricter EU privacy laws, marketers mail lists have been reduced but mobile app lists have grown, with firms sending more notifications to customers than before, according to new global research.

Klarna ‘pop-up’ store to showcase online fashion brands

May 22, 2019

Payment provider Klarna has turned its sights on the high street with its first UK all-immersive store due to pop up in London’s Covent Garden at the start of June, featuring many brands that are usually online-only.

TV remains largest UK advertising channel for automotive brands

May 20, 2019

TV remains the largest UK advertising channel for automotive brands, with a 6% rise in advertising spend in the 52 weeks to end of February 2019 in comparison to the previous year, according to new data.

30% of UK retailers’ ecommerce work ‘offers no value’

May 20, 2019

Poor eCommerce planning and execution will cost direct to consumer brands £304k in 2020

Retailers in the UK expect 30% of all their eCommerce work to give them back no value, according to a new study.

Google helps fashion brands monitor supply chain for sustainability

May 17, 2019

Google has teamed up with luxury fashion brand Stella McCartney and fashion innovation consultancy Current Global to develop a new supply chain tool.

Game of Thrones finale: IKEA claims the TV ad Throne

May 17, 2019

With the last ever Game of Thrones episode to hit screens this weekend, new research reveals Ikea, O2 and BT TV ads have been best at generating social buzz around the show.

Case study: Astound Commerce helps Cotton Traders boost mobile conversion rate 24.8%

May 16, 2019

One of Britain’s most successful home-grown multi-channel retailers, Cotton Traders, has improved its mobile conversion rate and reduced checkout abandonment with a new ecommerce platform from digital commerce agency and systems integrator Astound Commerce.

Quantcast Choice Premium offers ‘simpler consumer consent management’ for publishers

May 16, 2019

Audience intelligence and measurement company Quantcast has announced the launch of Quantcast Choice Premium, a new and advanced paid version of its consent management platform (CMP) for website owners.