Guest comment: The technology that will shape shopping in 2011 and beyond
Shopping through social media channels will take off in 2011, after a slow start characterised by cynicism from UK retailers, Ovum predicts.
brands
New tool lets UK brands track competitors’ SEO and paid search strategies
UK Brands can analyse and track the search engine optimisation (SEO) and paid search strategies of their competitors thanks to the new UK version of the search analytics software service from Searchmetrics.
Right to reply: Ask gives up the Google ghost
Ask.com has given up the Google ghost and gone back to their question and answer service of old. They’re laying off 130 engineers and consolidating the rest of their skeleton staff at company headquarters in California. Suzanne Morrow, Senior Copywriter at Dog Digital asks; is there really room for more than one search giant out … [Read more…]
YouTube debuts new mobile ad formats as videos on-the-move soars
Three in four (75%) of YouTube Mobile users say that their mobile is the number one device they use to watch YouTube videos, according to new stats issued by Google.
VAT rise ‘will spark rise in targeted marketing campaigns’
On the 1st January, the UK’s rate of VAT will rise to 20%. Research released today from affiliate network LinkShare, reveals that targeted marketing campaigns will be the most effective way to win business in the post-raise world. 30% of marketers* claim that mass marketing techniques will give way to individualised campaigns in 2011.
Guest comment: Online engagement key to cutting public sector budgets
Following the spending review and the government’s current goal to close 75% of their websites, Tony Heywood, CEO at YoodooMedia looks at where the government have been going wrong in terms of their web offerings and how they can improve their online communication in the future.
Right to reply: Google’s preview system- The Marketer’s Friend and Foe
After a testing period in the USA, Google’s preview system, ‘Quick View’, has recently been popping up in the UK. When a search is conducted on Google, as well as being able to view the related search results, the searcher, whilst scrolling through each, is privy to a full miniature pop-up preview of the related … [Read more…]
Hiscox first UK advertiser on location-based media ad platform JiWire
Location-based media firm JiWire is running its first UK-based campaign from Hiscox, which will see the insurer advertising to people via wi-fi networks on both mobile and laptop devices.
Public Sector cuts ‘impact retail spend this Christmas’
More than a third of people intend to reduce their spend this Christmas, with 65% of people planning to start their shopping early in order to spread the cost in the wake of the Government’s spending cuts, according to a new forecast.
Control and measurement ‘biggest hurdles to social media success’
There remain some significant challenges for brands, such as control and ROI, before they invest more heavily in social media, according to new research from the Internet Advertising Bureau – the trade association for digital advertising and ISBA, the Voice of British Advertisers.