24MAS boosts global ad network with THQ buy
Mobile ad and app firm 24MAS has acquired THQ’s wireless operations and its global carrier business from parent company THQ, boosting its global distribution network.
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Nokia CEO issues ‘brutal’ memo and ditches first MeeGo smartphone
Nokia has reportedly stopped development of its first MeeGo smartphone, as CEO Stephen Elop issued an internal memo offering a brutally honest assessment of the firm’s prospects.
Yahoo! examines the science of advertising with AdLabs
Yahoo has launched AdLabs, a service that will reportedly combine success-measuring ad metrics and science to stimulate innovation in the online advertising sphere.
Right to reply: What can Lush teach us about tackling site hackers?
Hackers recently struck the website of cosmetics firm Lush, leaving shoppers’ credit card details exposed to cyber thieves. Since then, many Lush customers have reported that their cards have been used fraudulently. Emily Gorton, staff writer for Choose.net,looks at the lessons learnt from the debacle.
Mobile augmented reality on rise as top brands get virtual
An increasing number of leading brands, retailers and mobile vendors are investing in mobile augmented reality (AR) applications and services, with global revenues expected to approach $1.5 bn by 2015, according to a new report.
Top tips: 10 digital marketing predictions for 2011
How will our digital media use have changed by the end of this year? Natalie Gross, Managing Partner at online marketing firm Amaze, offers 10 key predictions for 2011.
Consumers searching for stock trading platforms
Brits are dabbling in the markets online, with 446,000 searches made online by UK consumers looking for trading-related platforms and services in October 2010, according to new research.
AOL snaps up Go Viral video network for $96.7m
AOL Europe has acquired video distribution network goviral, as the internet media company further expands its ad-funded content services.
Home insurance to see a surge in online searches
The number of searches made online by UK consumers for home insurance-related products is expected to rise in the early part of 2011, according to new research.
Underwired integrates Facebook with segmented email and eCRM
eCRM agency Underwired Amaze has launched a Social CRM (sCRM) tool for integrating Facebook functionality with segmented email campaigns and eCRM programmes.