AOL UK has launched its new Project Devil display advertising format, with RIM promoting their new BlackBerry TorchM and M&S, advertising their summer fashion range on a three paneled creative canvas.
AOL UK has launched its new Project Devil display advertising format, with RIM promoting their new BlackBerry TorchM and M&S, advertising their summer fashion range on a three paneled creative canvas.
Last week, the IAB has today announced the findings of its third annual mobile ad spend study. Conducted in conjunction with PWC, the study revealed phenomenal year on year growth of 116% with over £83 million spent on mobile advertising in 2010. In this article, Paul Childs, COO at Adfonic, explains why most brands, ad … [Read more…]
Adap.tv has launched its video advertising marketplace in the UK, as the US-based firm sets up an office in London.
An increasing number of advertising agencies see demand-side-platforms, particularly those dedicated to mobile, as the best opportunity to shift the lingering perception that mobile advertising campaigns are too time consuming and complex to plan and execute, and lack the effectiveness and transparency of online, according to a new report.
The legal wrangling over brand name purchases on Google AdWords rages on, with InterFlora embroiled in a legal battle with Marks & Spencer. But who is in the right, and what precedents will the eventual court ruling set for future search campaigns?
The legal wrangling over brand name purchases on Google AdWords rages on, with InterFlora embroiled in a legal battle with Marks & Spencer. But who is in the right, and what precedents will the eventual court ruling set for future search campaigns?
Creating a successful online brand experience is about much more than just good design. Albert Pusch, head of marketing at FACT-Finder, explains why functionality is key to winning over customers.
Many more travel websites are encouraging customers to engage with them via social media and developing apps for use on the move giving customers a much more constant level of exposure to the brand allowing for deeper engagement, according to a new study.
IPC Media has unveiled 24 mobile-optimised sites, including some of its most popular brands, such as Marie Claire, GoodToKnow, NME and Nuts.