As media becomes more fragmented, the marketing department of today is becoming tomorrow’s social media newsroom Albert Pusch, head of marketing at FACT-Finder – it looks at the issue of brand journalism and how online retailers can use e-branding to promote their ecommerce offering.
Last week, Mothercare announced that it plans to reduce its high street presence over the next two years. Sri Sharma, managing director at Net Media Planet argues why the baby care market needs to focus on growing up online if the sector is to thrive not look to enter new markets.
eBay Advertising is launching ad placements on its UK daily and weekly deals newsletter which reaches millions of eBay shoppers, with the RAC the first to sign up to the new format.
A growing number of the UK population are using social media to express their opinions about brands and companies, according to a new poll.
Social media agency eModeration has launched a ‘Facebook VIP’ service, to help celebrities and VIPs manage their official Facebook pages.
Online access rights are tightening again in China – at least that’s the experience of many people online behind the ‘Great Firewall of China’. Key tools such as VPN, alongside global media properties such as MSN seem to be targeted as part of a broad change in access rights in China. Big implications for multinationals … [Read more…]
Mobile ad network InMobi has struck a three year partnership with mobile ad solutions firm Amobee.
eBay Advertising and BMW have announced a new advertising campaign to support the leading car maker’s first venture into e-commerce.
50% of Smartphone owners have now completed some sort of purchase on their mobile, increasing by 20% over just nine short months, with 11% of Smartphone shoppers now using the device to make a purchase on a weekly basis, according to a new study.
Stock market analysts marked down Yahoo this week on news that the strategy for China was unclear. Shares fell 7% in a day when the portal stated it was “engaged in ongoing discussions” about the future of its stake in Alibaba. This came after the Chinese ecommerce business sold control of its Alipay payment platform … [Read more…]