ICANN’s board of directors has voted Monday to allow virtually unlimited new domain names based on themes as varied as company brands, entertainment and political causes, in the system’s biggest shake-up since it started 26 years ago.
Online shopping continues to grow in the UK, with £5.3 billion spent online during May; a year-on-year increase of 18%. However, Brits are preferring to make lots of small purchases rather than big investments, according to the latest data from the IMRG and Capgemini. Here, key figures form the UK ecomerce industry share their experience … [Read more…]
The rise of mobile and social gaming presents a host of new opportunities for marketers. David Rose, CEO at We R Interactive, looks at how brands can capitalise on this new trend.
The rise of mobile and social gaming presents a host of new opportunities for marketers. David Rose, CEO at We R Interactive, looks at how brands can capitalise on this new trend.
Argos has launched its own home shopping channel this week on Sky and online.
Video advertising technology company YuMe has launched YuMe Europe with its first office in London, and the acquisition of Appealing Media.
Brands have been warned against taking advantage of new technology to advertise to children, after a survey revealed that 88 per cent of parents are unaware of Facebook advertising’s influence on their young.
Alibaba Group plans to split its online retail operation TaoBao into three separate companies- a move which could hinder Yahoo’s plans to invest further in the company.
Liane Dietrich, UK MD of affiliate network, LinkShare discusses the growth in mobile and explains how marketers should best capitalise on the mobile shopping boom.
UK media agency MPG Media Contacts has bought web specialist WebNarrative (previously known as TMG) for an undisclosed sum.