Facebook debuts ‘comment’ ad format
Facebook has launched its eighth ad format, dubbed the ‘comment’ ad unit, letting brands provoke debate from potential customers on the social network.
brands
Twitter to add promoted tweets inside users’ news feed?
Twitter is mulling plans to insert ‘promoted tweets’ in the platform’s main messages stream in a bid to accelerate ad revenue growth, according to a news report.
Top tips: Making personalisation work for your brand
Digital technology has created a wealth of opportunities for buyers to personalise products before purchase. Phillip Rooke, CEO, Spreadshirt, explains how merchandising has changed with the rise of print-on-demand technology, and how this accelerating trend which will drive a number of consumer product categories.
McDonald’s first brand to use eBay homepage takeover slot
McDonald’s will be the first brand to utilise eBay’s new Premium Homepage Takeover ad format, giving the fast-food giant 100% advertising share.
White paper: Digital channel integration
As the number of digital channels grow, how can agencies create a cohesive cross platform campaign for their clients? Digital marketing agency bigmouthmedia and its sister agency LBi today released their joint white paper “Blending: digital channel integration – when 1 + 1 is more than 2”.
Data capture suffers as Brits opting for online anonymity- research
More than one in three consumers are now withholding all identifying information when engaging online with brands, according to new research.
Consumers ‘spend just six minutes of a 24-hour process on a retailer site’
Shoppers avoid talking to brands about their products and even dodge the websites of the retailers they will eventually buy from until their decision to purchase has already been made. Instead, on a scale previously unimagined, they do their pre-purchase research by tapping into a variety of social sources including friends and family, consumer reviews … [Read more…]
Shazam strengthens TV services after $32m funding boost
Mobile music discovery firm Shazam has raised $32m in new funding led by Kleiner Perkins Caufield & Byers (KPCB) and Institutional Venture Partners (IVP), with existing investor DN Capital participating.
Nielsen’s new approach includes demographics
For the media channel that promised perfect measurement, the web has struggled to deliver. That’s why the new Nielsen Online advertising effectiveness measurement tool called Campaign Ratings could be a breakthrough. Nielsen have combined the Nielsen panel data with aggregated, anonymous demographic data from online data providers. This unique hybrid approach can measure online advertising … [Read more…]
GetJar app store gets social
App store GetJar has revamped it website with a raft of new features including Facebook integration, new portal features and a refreshed user interface.