Facebook cost-per-click ads up 22%
Demand for Facebook’s cost-per-click (CPC) ad format increased by 22 percent in the second quarter of 2011, according to new research.
brands
Right to reply: Bounty flash sales site crash –lessons to be learned
UK parenting website Bounty planned to launch its first ever flash sale in association with Kiddicare this week. Members were promised at least 75% off products for five days, by quoting a special code. But by Monday evening Bounty was tweeting its apologies as ‘unmanageable interest levels’ had crashed the site and forced it to … [Read more…]
Mobile display ad firm Mojiva gets $25m funding boost
Mojiva has secured a $25 million Series C round of funding for its mobile advertising network, which now represents 3,000 mobile web publishers, and apps.
Google debuts TV and online planning tools in UK
Google is embarking on a multi-million pound planning tool to help brands understand consumer behaviour across TV and online media platforms.
Top 10 financial trading brands for search and social media
LondonStockExchange is the most visible site in natural search, while CityIndex most visible advertiser in paid search, according to new research.
News of the World scandal: New media to benefit as consumers switch to digital?
Emerging new media brands look set to benefit from a growing consumer backlash against ‘traditional’ media outlets in the wake of the NOTW hacking scandal and subsequent closure of the publication, according to research released today by online publisher, Populis.
Right to Reply: Cookie Legislation – Why all the resentment?
The European Directives and resulting UK legislation, designed to protect users’ personal data as they move about the web, has turned out to be more than a clampdown on cookies. It’s about cleaning up the internet so that customers don’t need to worry about who’s watching them, and brands don’t need to worry about betraying … [Read more…]
Study: Mixing email and display ads ‘boosts consumer recall’
A combination of display and email advertising improves advertising recall by 13%, when compared with display advertising alone, according to new research.
Holiday camps ‘offer best online customer experience’
Holiday camps and self catering websites have topped the latest eTravelBenchmark study with a good performance across the online customer journey, providing potential holiday makers with an overall online package which can be tailored to their needs, desired destination and budget.
Top tips: 5 viral campaigns that caused a buzz
Viral marketing has become an increasingly important tool employed by brands, which appeals because of its low cost and organic nature – consumers share the message, rather than being pushed by the brand. Marcus Dacombe, operations director, Verridian, looks at five of the most famous viral campaigns to uncover the secret of their success.