Context Optional expands to Europe after acquisition
Social marketing management company, Context Optional, is launching in Europe following its acquisition by Efficient Frontier in May.
brands
Cadbury chocolate bars turned into augmented reality games
blippar, a free smart phone app that converts real world images into virtual experiences, has launched in partnership with Cadbury UK and Ireland.
PAYG mobile users ‘spend up to 2 weeks a year browsing retail sites’
Mobile marketing firm Velti revealed results from a UK consumer retail survey, including the fact that Pay-As-You-Go (PAYG) users spend an average of 13 days a year browsing retail sites on their mobile devices.
IgnitionOne buys ad exchange AdJug
Digital marketing technology firm IgnitionOne has acquired AdJug, a display advertising exchange for unsold premium inventory.
IAB slams .brand domain name plans
A proposal to expand the number of top-level domain (TLD) names available to companies has been criticised by the Interactive Advertising Bureau.
Right to reply: Why brands need to wake up to ‘social fatigue’
This week, Gartner released the results of a survey of over 6,000 people which examined attitudes to social media. The survey found that while social media use was predictably rising, there was an element of ‘social media fatigue’ among consumers, with 24% of respondents using their favourite sites less than when they first signed up. … [Read more…]
Event report: Increasing ROI with clever usability techniques
In July 2011, UserZoom held the first of its quarterly seminar series, bringing together usability (UX) experts to explore the role of UX, how it can impact effective online business and how it can be developed and improved.
Top 50 online retailers in the UK
Clothing store Next was the highest riser amongst UK online retailers during July, according to the latest ‘Hot Shops List’ from Hitwise and IMRG.
The 5 digital paradoxes – Form versus function
Digital technologies have rapidly become a key part of modern life- but the pace of change has left many consumers struggling to adapt. In a new series of articles, Bearing Point has identified five key ‘paradoxes’ to the way in which digital consumers should be handled. In this second article in the series, Sarah-Jayne Williams, … [Read more…]
Roundtable report: Businesses Bamboozled By Online Service Strategies
Businesses are being overwhelmed by the many different methods of gaining customer feedback and are developing weak service strategies as a result, according to the findings of a recent roundtable debate.