Top UK brands test Google Goggles ‘visual search’ smartphone ads
French Connection, Garnier, Sony Music and Samsung are among the top brands testing Google’s new visual search ad platform.
brands
Netflix splits DVD and streaming into separate brands
US DVD rental and streaming business Netflix is rebranding its DVD by mail service and adding the option of game rentals to its existing.
Top tips: Digital marketing jargon explained
Andrew Whitehair, Managing Director at RAZSOR explains the terminology a digital marketer needs.
Top sectors for online ad engagement: Sports and Telecoms leading the way
Telecommunication brands are one of the most successful industries at engaging consumers through online spend, according to new research.
Research: The Impulsive Shopper is dead, long live the ‘Information Shopper’
Brits are hungry for information on products, with 74% willing to wait for the best deal, according to new research.
US video ad platform VINDICO comes to UK
US-based video ad-serving and tracking platform VINDICO has launched into the European market with its first UK office.
Mobile Ad Network InMobi gets $200m funding boost
Mobile ad network InMobi has raised $200m from Japanese telco.Softbank Corp. The investment represents one of the largest in the mobile Internet space till date.
Nearly half of fashion shoppers prefer online to high street
Almost half (45%) of consumers now prefer shopping for clothes and accessories online, while 64% consult a fashion retailer’s website before purchase, according to a new study.
Brand environment ‘still key criteria for online video ad campaigns’
Brand environment is still a key consideration for media buyers when they are placing online video advertising campaigns, according to new research from Collective Video.
Twitter to launch UK ads in October?
Twitter is reportedly set to launch its advertising service to UK businesses and brands in October, according to a report.