Socialbakers gets $2m funding boost for social media analytics tools
European social media analytics firm Socialbakers has secured a $2 million financing round led by Earlybird Venture Capital.
brands
Top tips: Centralising your social media activity
How can marketers combine social media and email to communicate with consumers effectively? Volker Wiewer, CEO at eCircle offers some top tips based of the company’s recent European Social Media Study
Right to reply: Google Wallet – a sign things to come?
As mobile commerce becomes more commonplace, retailers are acknowledging the need to invest in mobile search advertising, Sri Sharma, managing director at Net Media Planet, explains how to leverage mobile as part of the sales channel mix to maximise success.
M&S Vs. Interflora: Google AdWords legal battle rages on
In a case that could change the way brands bid on search keyword advertising, a two-year legal battle between Interflora and M&S has reached another stepping stone, with both sides claiming victory- but Google may be the real winner…
M&S Vs. Interflora: Google AdWords legal battle rages on
In a case that could change the way brands bid on search keyword advertising, a two-year legal battle between Interflora and M&S has reached another stepping stone, with both sides claiming victory- but Google may be the real winner…
Top tips: Mobile is not just another search channel
As more people search from smartphones and tablets, how do their searches differ from tradition desktop searches? Farhad Koodoruth, MD of Blowfish Digital, looks at how brands need to approach this form of marketing and keep it separate from traditional search.
Shopping and social media: Facebook pages ‘change consumer’s perception of brands’
Social media is becoming increasingly important to brands, with 54% of visitors to a retailer’s social media platform admitting their perception of the brand changed, according to a new survey.
German blog giant Mokono buys Adnation
mokono, Germany’s largest blog network recently acquired by online publishing group Populis, has bought adnation, a premium blog network that includes 42 high profile German blogs.
Alcoholic brands restrict under 18s from Facebook fan pages
Top drinks brands such as Smirnoff and baileys have agreed to introduce a code of practice for ads on Facebook and other social media sites.
Facebook tracks trends with film and music ‘ticker’
Facebook is set to unveil a real-time stream of what its users are watching and listening to online with a new ‘ticker’ tool, according to a new report.