How do you ensure your marketing messages aren’t lost in translation? Patrick Eve, managing director of TranslateMedia, looks at examples of brand names that have rather unfortunate meanings in different countries, and how to avoid a similar fate.
ConnectEurope2012 the leading global digital conference for online marketers, was held last week in central London bringing together some of the industry’s most innovative thinkers, the world’s biggest brands and awe-inspiring speakers. Keynote speakers included Sir Ranulph Fiennes, the World’s Greatest Living Explorer, Innocent co-founder Richard Reed and TED crowd favourite, Marco Tempest.
Procter and Gamble is working with Coupons.com to launch a digital coupon promotion
Farmville creator Zynga has bought Omgpop, as the Farmville creator looks to expand beyond its Facebook platform and into mobile games.
Social media ‘pinboard’ Pinterest is on the rise, but how can marketers tap into its potential? This case study looks at how US-based home improvement company Lowes combined its Pinterest board with Facebook to boost its follows by 32%.
Nearly half (44%) of large companies intend to submit a ‘dot Brand’ application, but few are aware of the limited application period, according to a new survey.
Over half of visitors to the car brand websites were exposed to online activity such as display and search, with one in 10 subsequently converting, according to new research.
Sky is set to launch a web TV services, offering non-Sky customers the chance to view its programs online on monthly or pay-per-view basis.
Mobile advertising spend has grown a massive 157% year on year increase to £203m in UK, up from £83m in 2010 to £203m in 2011.
Shoppers in the UK spent a total of £5.4bn (equivalent to £106 per person) online during February, up 10% on the same time last year, according to new research.