Understanding your customer has never been more important, as there are now more platforms than ever to reach audiences. Philip Storey, Email Marketing Consultant, at eCircle, looks at how to evaluate the ‘customer need’ Vs ‘the business need’ to ensure information sent to an individual is relevant and engaging.
There are currently 3.7 million empty nesters in the UK with a total disposable income of £288 million, more than double that of those with children still living at home (£102 million), according to new research.
Half (50%) of online customer feedback comes from those that bought products instore, according to new research.
Pinterest has become the third most visited social network in the US, overtaking LinkedIn, according to new data.
The rise of smart TVs provides advertisers with a platform that combines the targeting power of the web ads with the of high-impact of TV commercials. But what is the best way to reach consumers in this emerging medium? Bruno Pereira, Director & Co-Founder, TV App Agency takes a look at why brands are missing … [Read more…]
Sunday is the most engaging day for FMCG and telecoms brands on social media, while Tuesdays are best for Automotive sector, according to new research.
24/7 Real Media WPP’s digital marketing technology company has unveiled a new name and brand: 24/7 Media, Inc.
Only 66% of the British public would consider themselves ‘creative’, compared to nearly 80% of Americans, according to new research.
Online and mobile advertising leapt by 14.4% in 2011, to reach £4.8bn, marking a £687m rise on the previous year, according to the report from the Internet Advertising Bureau UK (IAB), conducted by PricewaterhouseCoopers.
Technology-savvy players such as Amazon and eBay set the standard for technology and tools in the performance marketing channel. However, e-commerce sellers, advertisers and affiliate marketers of all sizes can benefit from utilising product data feeds. This technology enables simple access to new online channels that drive incremental revenue and consumer engagement with products. Rob … [Read more…]