In-app ads ‘to overtake mobile ads this year’
Sales from in-app ads in the US and Europe will surpass sales generated from mobile web display ads, with overall mobile ad spend set to rise 85.4%, according to a new report.
brands
Top 20 Facebook brands- Topshop, Tesco and Ann Summers on the rise
Topshop remains the top UK brand on both Facebook and Twitter, in terms of the number of followers, according to new research. The study measures how brands are using the top social networks and the subsequent effects on their follower base.
Tumblr to sell ads to brands for first time
Tumblr is to introduce paid advertisements on its service for the first time, as the popular social media site looks to capitalise on the 40 million blogs on its platform.
Coca-Cola runs social media campaign on Spotify’s Facebook pages
Coca-Cola has struck a promotional partnership with music streaming service Spotify, that will see the beverage giant run a social media campaign on its Facebook pages.
Right to reply: Everything you know about digital measurement is wrong
Measuring the true impact of your digital marketing camapaigns can be a complex task, but are the current standard metrics the best way to measure success? Gary Angel, President of Semphonic shows how the failings in digital measurement have come to be, and how to bypass them to make your own measurement better.
Customers 'want businesses to be multi-channel'
The proliferation of marketing channels over the last five years has significantly impacted on the way consumers expect to be treated by brands, according to new research from Experian Marketing Services.
Customers ‘want businesses to be multi-channel’
The proliferation of marketing channels over the last five years has significantly impacted on the way consumers expect to be treated by brands, according to new research from Experian Marketing Services.
Google woos brands with ‘TV-style’ metrics for branding campaigns
Google has launched a new metric for online branding campaigns, with more emphasis and insight into how long ads have been viewed, rather than if they have been clicked.
Betfair lets brands build own betting communities with ‘App Cloud’
Betfair has launched App Cloud, a service that lets software developers build their own transactional betting websites and widgets off of Betfair’s sports exchange platform.
Argos sells online ads for first time
Argos is to start selling ads on is online store, as well as via its iconic print catalogue and instore, as the retailer looks to capitalise on its high UK consumer reach.