Facebook now accounts for accounts for 1 in every 7 minutes spent online, but how can brands harness both earned and paid media on the social network to drive sales? Online research firm comScore has launched a new report outlining how to get the most out of the platform.
The number of Facebook and Twitter shares a website accumulates is playing an increasingly crucial role in determining their Google search ranking, according to new research.
The number of Facebook and Twitter shares a website accumulates is playing an increasingly crucial role in determining their Google search ranking, according to new research.
The full list of submissions for new internet address endings, allowing firms to create their own ‘.brand’ on the web, has been published.
Online ad spend in Mexico exceeded 30% for the third year in a row, according to the May 2012 Interactive Advertising Bureau México (IAB México).
Experian has today announced the UK launch of AudienceView, its new digital marketing tool designed to help brands better communicatewith their most sought after customer groups.
Twitter has premiered its first ever TV commercial during a NASCAR race in the US, which showed off a brand-new hashtag page that could open a new revenue stream for the micro-blogging platform.
Twitter has announced that revenue from promoted tweets on mobiles, which were introduced in February, have now overtaken revenue from PCs.
Latin America represents a huge opportunity for digital marketers, with the world’s fastest growing online population, hungry for social, video and mobile content.
Latin America represents a huge opportunity for digital marketers, with the world’s fastest growing online population, hungry for social, video and mobile content.