Among UK shoppers, the top three most recognisable logos for technology brands are Microsoft, Apple and Intel. They were identified with certainty by 92.7 per cent, 86 per cent and 85.6 per cent of consumers, respectively.
Over a third of men under 34 buy more clothes online than offline with 25% sourcing purchase inspiration from fashion blogs, according to new research.
Pinterest has dropped its invitation-only policy, opening up the fast-growing online pinboard to all for the first time.
Australian advertisers are staging a fight back over a new ruling that classes Facebook fan comments as advertisements- making brands liable for an offensive comments made on their pages. Drinks brand Fosters has called the decision ‘commercially unrealistic’.
Amazon UK was the most visible brown goods advertiser online whilst Apple remained the most visible website for brown goods-related searches, according to new research.
Following an action packed Olympic weekend in which Team GB increased their medal haul, Experian looks at how Facebook is fuelling the UK’s excitement around the Games.
Following an action packed Olympic weekend in which Team GB increased their medal haul, Experian looks at how Facebook is fuelling the UK’s excitement around the Games.
Almost half (47%) of all smartphone owners in the U.S. use mobile shopping apps, with established online players eBay and Amazon.com leading in popularity, according to new research.
Reckitt Benckiser has teamed two of its brands – Strepsils and Lemsip – to defeat ‘Man-Flu’ via an interactive video and social media campaign.
Procter & Gamble’s Olympic sponsorship is set to generate an addition $500m in sales according to its CEO. This case study looks at how the FMCG giant is using the digital channel to push its umbrella Olympic message across 34 of its brands.