Facebook tests controversial newsfeed ads for non-fans
Facebook is testing a new ad format that lets brands aim their advertising toward the newsfeeds of users who are not already a fan of the brand page.
brands
Google takes patent search tool to Europe
Google has rolled out its patent search across Europe, along with a number of new features to help budding inventors, entrepreneurs and brands check if their ideas have been copyrighted.
Top tips: How fashion brands can get the most from their fans
Major fashion brands are building up huge social followings, but how should they engage those fans? Tamara Littleton, CEO of social media management agency, eModeration, examines the issues.
Olympics 2012- how did the sponsors fare online?
The Olympics offers three levels of sponsorship to brands- worldwide, London-based and athlete-based. Social media app Wildfire (recently acquired by Google) has tracked the main sponsors’ activity on social media over the duration of the Olympics and looked at whether they have seen an uptake similar to that of the athletes.
Mobile advertising forecast data – market to triple
The latest mobile advertising forecast data suggests the big boom is yet to come, with the market trippling in side within the next 4 years, Yankee group are forecasting more than $11 billion being invested by brands just in mobile media space, before considering the investment to make websites compatible for mobile phones and tablets. … [Read more…]
Google+ debuts customised URLS… without plus sign?
Google+ is now offering custom URLs to profiles and pages, similar to the vanity URLs provided by Facebook and Twitter. The move also suggests the internet giant is looking to integrate the service as a ‘social spine’ into all its services.
Top tips: Advertisers guide to the perfect mobile ad
How can you create that killer mobile ad in terms of engagement, dwell time and conversion? Mark Slade, CEO at 4th Screen Advertising, offers a guide on which mobile platforms prove most effective and how create ads which engage the phones native functions, such as the camera or calendar, to get much higher dwell times.
IAB clashes with regulator over Facebook fan comments ruling
Online trade body the Interactive Advertising Bureau (IAB) Australia has criticised a regulator’s decision to hold advertisers responsible for content on social networks.
Right to reply: Gmail in Google search results- Marketers will have a data gap to plug
Google has announced a trial which will enable people using the search engine to see search queries feature results from their Gmail account. The search giant also said it is extending Google Knowledge Graph to every English speaking country. According to Adam Bunn, Director of search engine optimisation (SEO) at leading independent digital marketing agency, … [Read more…]
1 in 8 European smartphone owners conducted a retail transaction on their device
Mobile shopping is on the rise in Europe, with a growing number of smartphone users making transactions via their device, according to new research.