Smartphone trends: Samsung ‘accounted for 1 in 3 smartphone shipments in 2012’
Samsung has continued its phenomenal growth, shipping 63 million smartphones in Q4, while Apple sold a record 47.8 million iPhones, according to new research.
brands
Video viral of the week: Kit Kat ‘dancing babies’ gets 1m views in a week
Nestlé has launched a new video campaign in India featuring dancing babies- seeding the ad on YouTube ahead of its first TV broadcast and getting 1.5m views in the process. See why it’s our viral video of the week below…
Retailers to Spend $55bn Annually on Mobile Marketing by 2015
As retailers increasingly utilise mobile devices as a touchpoint on each stage of the retail lifecycle, a new report from Juniper Research has found that annual spend by retailers on mobile marketing will reach $55bn, almost double the $28bn level expected this year.
Top 20 Shazam-tagged global adverts
Red Bull, SFR and Absolut Vodka are among the top TV advertisers in terms of Shazam tags, according to new data.
Facebook’s New Ad Format 'Outperforms Standard Ads'
With 1 billion users and expectant shareholders, Facebook is under great pressure to improve its monetisation of users to turn its customer base into advertising revenues. In October 2012 Facebook launched the new Page Post Ad format, which shows each ad directly in a user’s newsfeed side by side with posts from friends.
Facebook’s New Ad Format ‘Outperforms Standard Ads’
With 1 billion users and expectant shareholders, Facebook is under great pressure to improve its monetisation of users to turn its customer base into advertising revenues. In October 2012 Facebook launched the new Page Post Ad format, which shows each ad directly in a user’s newsfeed side by side with posts from friends.
Case study: Heineken turns ‘likes’ into balloons… and gets thousands of fans in a day
Going beyond the usual ‘like us a we’ll give you a discount’ tactic of many brands, Heineken offered to inflate one green balloon in its office for every new ‘like’ it got on its Brazilian fan page. The simple execution proved to be incredibly effective- gaining thousands fans in just one day.
Top tips: Getting the most out of social search
Facebook’s new Graph Search lets users sift through the vast connections they have with fellow social networkers – including brand pages – to find relevant information to them. While brands and advertisers are still figuring out how this will affect them, Helen Crowley, Managing Director at Alchemy Social – an Experian company looks at what … [Read more…]
Janrain gets $33m funding boost for social data tools
Social media data firm Janrain has secured $33m in funding from a number of investors, as it looks to boost social login tools for clients including Philips, Channel 4, Dr Pepper Snapple Group and Mattel.
Global Internet use: 634m websites and 2.4bn users
During 2012, there were 2.4 billion web users and 1.3bn smartphones, recording 2.7bn Facebook likes and 175m tweets per day, according to new data.