Over half of UK consumers find online advertisement targeting too simplistic, rising to 70% of 18-25 year olds, suggesting that ‘digital natives’ expect an incredibly high level of personalisation with regards to online ads, according to new research.
Experian has unveiled its new global cross-channel marketing platform, offering marketers a one-stop platform to develop and optimise real-time, full service marketing campaigns across channels.
AOL Networks has launched Be On, a new global branded content business.
News that Primark has chosen the high street over the internet, deciding not to open an online store, has surprised many in the industry as it goes against the strategy adopted by almost all other clothing retailers. Heikki Haldre, CEO and founder of Fits.me, shares his thoughts on whether Adidas should be more inclined to … [Read more…]
Coca-Cola has launched a campaign replacing its packaging with 150 of the most popular names using the brand’s iconic typeface.
Shazam has appointed Rich Riley as its new Chief Executive Officer, as it continues its shift from music tagging into a global media engagement firm.
Large brands tend to review their affiliate network provider every 2-3 years and differentiation between service providers has become harder to see. However, there has been a lack of innovation. In order to lock in market share contracts have been increasing and the small print surrounding notice periods has been growing. Sean Sewell at Performance … [Read more…]
Baidu is in talks to buy online video firm PPS Net TV as the Chinese search giant looks to expand its web presence, according to a new report.
Shazam has partnered with cinema advertising firm Screenvision to run interactive ads in US cinemas.
Providing personalised online customer experiences is seen as vital for business performance but most marketers are stuck in the slow lane when it comes to delivering, with 3 in 4 marketers not knowing where to start, according to a new survey.