Coca-Cola has embarked on its biggest summer promotion to, putting mobile and social at the core of its North American marketing this year to connect with consumers while outdoors.
For every online prospect who’s converted to a paying customer via the addition of live web-chat or free call-back facilities to their web store, a further three to ten times as many online prospects will purchase a product if they can see the agent they’re speaking to, says Dylan Fuller, UK country manager at Whisbi.
Nearly one-quarter of the GB population (23%) has access to four screens at home (TV, computer, smartphone and tablet) compared to only 11% six months ago, according to a new report.
Facebook is rumoured to be planning video ads to rival YouTube. Adrian Moxley, Co-Founder and Chief Marketing Officer of visual classification company WeSEE looks at that the social network need to do to ensure it can compete with Google and please users at the same time.
95% of UK marketers will increase digital marketing spend in 2013, with 71% using digital for building brand awareness, according to new research.
UK video ad technology firm Unruly has expanded into Germany through the acquisition of Germany’s Shareifyoulike.
Hotwire has launched an office in San Francisco, California, as the UK communications agency continues its expansion overseas.
Hilton has launched a user-generated travel community ‘DTour’ on YouTube, as the hotel chain looks to expand its digital reach.
The Obama 2012 presidential campaign produced one of the most sophisticated direct marketing systems ever seen, pinpointing potential voters with the right messages delivered in the right format at crucial moments (helping to win the US election as a result). At last month’s DMA Technololgy Summit in London, Harper Reed, the campaign’s chief architect, revealed … [Read more…]
A recent survey by SirPortly and YouGov that revealed that Nearly half (46%) of UK consumers use social media for online purchasing decisions and over a third (35%) use it to vent about bad customer service. Steve Hurn, CEO of social commerce company Reevoo argues why brands can no longer avoid bad reviews online.