As new technologies are showcased at CES in Vegas, the biggest fad right now is for wearable devices that measure some sort of detail about you, and log it. Adrian Moxley, CMO and co-founder at visual classification company WeSEE looks at how wearables will redefine how consumers view and interact with the world around them. … [Read more…]
Businesses’ poor service levels are being laid bare for all to see by firms who ‘switch off’ social media. These companies are risking their reputation by not joining conversations about their brands and using the networks to their full potential, according to a panel of social experts at a recent roundtable debate.
With the 2013 online holiday shopping season underway, the pressure is on retailers to post strong sales growth while adjusting to a fast-changing and increasingly mobile-driven landscape. With strong growth expectations for online shopping this year, mobile commerce promises to emerge as a major theme. This infographic looks at how consumers interact with major retailers … [Read more…]
Digital media in Australia has grown at a rapid pace and marketers have slowly shifted their marketing dollars toward this medium. This infographic from Neilsen looks at how online advertising makes up 27% of the total ad spend pie—up eight-fold from 3% in 2003.
As we enter 2014, research firm Neilsen has released the top 10 web brands, video sites and apps from last year in the US.
As ecommerce continues to rise, Dan Hartveld, Technical Director at Red Ant looks at 8 key trends for marketers to look out for in2014.
The majority of global consumers are still finding online ads annoying, with half calling for a ‘dislike’ button on Facebook to vent their frustrations with a brand, according to new research.
Digital media firm Shazam has launched a new metric to help advertisers gauge the effect of their TV ad campaigns.
Microsoft has launched Ad Pano, offering in-app ads on its Windows 8 operating system.
Although most companies are increasing their investment in mobile channels, consumers are facing significant customer experience issues while brands adapt to a multi-device world, according to a new report.