Last year saw real time bidding (or programmatic buying) take off in a big way, as brands wised up to using ‘Big Data’ to micro-target consumers across digital channels. Tod Sacerdoti, CEO and founder, BrightRoll, looks at how video advertising is set to follow display ads into this new channel, and offers for key tips … [Read more…]
The vast majority (94%) of consumers acknowledge have taken steps to break off communication with brands that ‘mistarget’ them online, including automatically deleting emails, unsubscribing from lists and never visiting the site again, according to new research.
As 2014 dawns, Rakuten LinkShare offers 6 key tips for marketers running cost-per-acquisition programmes, outlining the importance of good data and using seasonal highs and lows to your advantage.
Coca-Cola has become the latest brand to use Apple’s iBeacon in retail, a new tool that that can track and guide shoppers in-store.
Google’s new tabbed inbox automatically sorts a user’s inbox for them- putting commercial messages into a ‘promotions’ inbox. Loren McDonald, Vice President of Industry Relations, Silverpop looks at the implications for email marketers…and if it really will herald the zombie apocalypse.
Mirriad has made a series of high-profile hires, as the agency continues to expand its digital product placement that lets brands retroactively place their adverts into old TV reruns.
Sky has signed up more than 40 brands for the new Sky AdSmart targeted advertising service, as the broadcaster looks to transfer digital advertising’s real-time bidding techniques to the more traditional live TV format.
Online retail sales exceeded expectations in December, with the IMRG Capgemini e-Retail Sales Index recording 18% year-on-year growth as a result of British shoppers spending £11 billion online – up from £9 billion spent in December 2012.
As consumers switch to digital, the challenge to brands is to keep up pace when so much of their existing business is still geared towards traditional models. Jason Hobbs, director of information architecture at digital agency Nomensa, offers a guide on how organisations can integrate digital across their entire business to boost sales and keep … [Read more…]
As 2014 gets underway, Owen Sagness, Microsoft’s GM of Advertising and Online in the UK, offers his predictions for digital advertising in 2014. The predictions touch upon how brands can use technology to approach their consumers responsibly without overloading them with information, valuable data exchange between brands and consumers, the evolution of search in 2014, … [Read more…]