Despite the growing investment in social media as a customer relationship management platform (CRM), just 24% of UK consumers believe that companies take notice of their views, according to a new survey identifying 4 types of customers online.
Native advertising is set to dominate the content marketing landscape in 2014 as it emerges as a new and exciting way for businesses to revolutionise the way they advertise. Often involving large brands, agencies and publishers, native advertising is one of the most innovative advertising platforms for 2014 and has the potential to help brands … [Read more…]
Vine was one of the big social success stories of last year, as Twitter applied its short-form formula to video with rather addictive results. As the app celebrates one year anniversary, the video highlights the most popular Vines of the past year, compressed into 10 minutes of oddly compulsive viewing for the low-attention span generation.
Asda has become the first retailer to adopt the PantoneLIVE cloud-based service for consistent colour throughout its packaging workflow.
Rakuten LinkShare saw strong growth globally for the 2013 Christmas shopping season, with a 31% increase in same store sales over the previous year.
Netimperative’s partner company, Digital Strategy Consulting – a specialist digital consultancy helping agencies, brands, business services and governments find the right digital strategy for them – is seeking a CRM expert to take on as a part-time freelancer.
If you’re a media planner using online advertising traffic data, you’ll know all about the challenges and the need for guidelines – so this simple explanation tells you more.
Facebook has updated its newsfeed with a new algorithm that means users will see more text updates from their friends and less from brands.
Global mobile advertising spending is forecast to reach $18 billion in 2014, up from the estimated $13.1 billion in 2013, according to new research.
More than seven out of 10 people who tweet about brands also tweet about TV, representing a huge opportunity for marketers, according to new research.