YouTube clamps down on fake views with video audits
YouTube has begun to audit the number of views a video has received, in a bid to tackle the growing trend for fake views inflating the popularity of videos.
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Arabic domain names go live- 1,000 more to come
An Arabic net address ending has become the first to go live as part of the rollout of more than 1,000 new generic top-level domain (gTLD) name suffixes.
Top 10 communications trends for 2014: The death of anonymity and the rise of pre-emptive computing
For the communications industry, 2014 is set to be a year of digital maturity, with a rise in adoption rather than innovation, according to a new report.
Social media brands in Spain: Internet marketing strategies
Social media brands in Spain spent 180% more on advertising than in the previous year, according to a new report looking at internet marketing strategies in the region, according to a new report looking at Internet marketing strategies.
InMobi launches native ads platform for mobile campaigns
Mobile advertising network InMobi, has launched its Native Ads platform that allows app developers and mobile publishers to deliver an engaging, in-context, native ad experience to their end users, with minimal development effort.
Guest comment: What does the next 10 years on Facebook look like?
Carol Dray, Marketing Director, Rakuten’s Play.com explains why after 10 years Facebook is becoming more important to retailers than ever before.
MTV UK ramps up ad inventory with RadiumOne
MTV UK and Ireland is aiming to further exploit the popularity of its content on digital and social media platforms through the launch of a new advertising tool aimed at targeting its young audiences online.
Privacy and tracking in a post cookie world: Alternatives to traditional tracking techniques
Advertisers and publishers have relied on cookies to track consumer behaviour online for years- but the practice is slowly becoming outdated as technology advances. So what are the new ways to monitor online habits? In this white paper, the Interactive Advertising Bureau offers a guide to cookie alternatives.
Geoff Unwin appointed Chairman of Tryzens
Tryzens, the digital commerce solutions company, has appointed Geoff Unwin as Chairman of the Board following a management buyout in October 2013.
Case study: Luxury retailer Avenue mobile strategy boosts transaction value 270%
Luxury online fashion retailer, Avenue 32, has launched its multichannel strategy, supporting young designers that are unable to invest in their own online presence to showcase their collections and expand their audience.