Facebook goes virtual reality: Zuckerberg buys Oculus Rift for $2bn
Facebook has bought virtual reality firm Oculus VR for $2bn, as the social network continues its investment in future technologies.
brands
Twitter ‘least effective customer service channel’ for UK brands
UK companies are struggling to deliver adequate customer service through the web, email, social media and web chat channels, with Twitter performance particularly patchy, according to new research.
Brand loyalty trends: Internet searches ‘bigger influencer than TV ads’
Friends and family have the biggest influence on buying new products, but the Internet searches are more likely to sway new product purchases than TV ads, according to new UK-based research.
What makes a good logo? Colour choices hint at secret to success (infographic)
From Golden Arches to Mouse Ears, in an increasingly image-based society, logos can wield huge marketing power. This infographic from Finances Online looks at how logos can transcend cultural borders, and the vital role colour selection can make in establishing a brands relationship with a consumer.
Top 9 retail search tips: Lessons from Germany and beyond…
Marino Casucci, International Sales Director, FACT-Finder looks at how European retailers are creating the finest shopping experiences, and offers 9 key tips to get the most out of shopping and search.
What is your mobile recruitment strategy? (Infographic)
More than ever job seekers are using mobile devices to browse for career opportunities over the internet, but few businesses have their career pages optimised for the mobile. Fewer still have invested enough to make their application process painless on a mobile. This infographic from Staff.com looks at why brands should take mobile recruitment seriously … [Read more…]
Google reveals smartwatch platform ‘Android wear’
Google is bringing Android to wearable devices with a new platform that lets developers create apps for upcoming smartwatch devices.
UK mobile video trends: Brits lag behind for smartphone media consumption
In contrast to other countries where smartphones are used more often than the television, laptop or tablet, UK multiscreen users still favour the television, despite having the highest smartphone penetration of any other country surveyed, according to new research.
Mobile shopping trends: Over 50s most likely to ‘showroom’ while in store
Older shoppers are more likely than youngsters to use their mobiles to compare prices online for products they see in stores, according to new research.
Facebook rolls out ‘streamlined’ pages for brands
Facebook has updated its pages for brands and celebrities on desktop, as part of a wider redesign for the social network as it chases more ad dollars across all platforms.