While seasonal consumer behaviour can be predicted up to a point, fluctuations such as weather and national events can quickly foil a brands carefully planned marketing campaign. Michael Rausch, General Manager for Europe and North America at Become Europe offers 5 key tips to getting the most out of seasonal promotions.
Only 16 global FMCG brands were chosen by consumers more than one billion times last year, with local brands growing twice as fast as global ones, according to new research.
Cafédirect, one of the UK’s biggest coffee brands, has acquired online coffee club Kopi.co.uk.
Customer compalians on public social networks, blogs forums or brands pages can be devastating for brands. Richard Harrison, UK Managing Director of Reputation.com offers four key tips on managing negative reviews online.
With all the focus on digital have some more traditional channels become ‘novel’? Steve Abbott; Director; The British Consumer Index looks at the stats behind a recurring trend towards brands using traditional media to stand out from the digital crowd.
To tap into the trend for ‘newsjacking’- real time marketing based around live moments- Twitter has launched a new planner tool that lets advertisers buy promoted tweets based on upcoming events.
Digital marketing firm Rakuten Marketing has revealed the global retail power channels influencing sales for over 400 brands across the fashion, luxury and beauty sectors.
ZTE is selling its £69.99 Firefox OS smartphone, the Open C, exclusively through eBay ahead of its general release next month.
Nearly two-thirds (64%) of UK shoppers find the idea of receiving targeted coupons to their smartphones appealing, according to new research.
Burger King is resurrecting its 10 year old viral marketing phenomenon ‘Subservient Chicken’- a 24 hour webcam that sees a man in a chicken suit perform any request submitted online.