Of all the data created by mankind, 98% is digital and 90% of that has been created in the last two years. With the volume of data increasing 3,000% year on year, businesses are struggling to understand how to capitalise on and use Big Data in a way that adds value to their business. Adam … [Read more…]
Coca-Cola unveiled a 3,015-square-metre flag made up of more than 200,000 user-provided photos collected through social media. See why it’s our video viral of the week below…
Unilever’s chief marketing and communications officer Keith Weed spoke on day five of the Cannes Lions festival discussing the new digital challneges facing traditional brands. Watch highlights from the event here, also featuring Astrophysicist Neil Degrasse Tyson, this year’s Lion of St Mark Joe Pytka, and Dentsu with Andy Lippman.
Blippar has bought augmented reality network Layar, establishing one of the biggest data footprints for consumer AR use around the world.
The most sharable social media content is either funny or informative – or a combination of both – according to the findings of a new survey.
Brands can generate increased conversions from their paid search ads when they also advertise on Facebook in the US, but only up to a certain point, according to a new study.
With Cannes Lions well underway, celebrating creativity in the digital media industries, Exacttarget from Salesforce looks back at some of the key trends to come out of the festival so far.
Most advertisers in the UK are still uncertain about real-time advertising (RTA), according to an ISBA survey.
Communications group Havas Media has partnered with digital ad tehc group nugg.ad, to provide targeted programmatic campaigns in the Polish market.
Social media monitoring firm Socialbakers is switching its metric of choice, now favouring ‘interactions’ (absolute number of likes, comments, and shares) over engagement rate (interactions divided by audience) when looking at brand success on the likes of Facebook, Twitter and YouTube.