SoundCloud debuts ads to fund musicians
Soundcloud has introduced a new ad system, as its looks to woo musicians and labels to its music streaming platform.
brands
The Huffington Post launches in India
The Huffington Post has teamed up with The Times of India Group, India’s largest media conglomerate, to launch an Indian edition of online news and entertainment publication.
eBay UK turns 15: From auction house to retail giant
eBay launched in the UK back in 1999, evolving into a market place for business sellers, leading high street retailers and UK exporters – hitting three billion sales worth £65bn on its 15th birthday.
Third of mobile users ‘haven’t downloaded an app in a month’
Are smartphones reaching a saturation point? New research indicates that the number of downloaded apps is dropping- because they are getting too good.
How Greggs turned a Google fail into a social win
Greggs has been embarrassed after a crude spoof of its logo started appearing as on a prominent Google search result- but the UK bakery chain managed to turn the situation to its advantage via some good humoured and timely social media management.
Lay’s teams up with Uber for picnic basket campaign
Potato chip brand Lay’s brand has launched a new campaign in New York City in partnership with Uber, which could hold some clues about how marketers will adopt sampling to the digital age.
UK video trends: Brits still prefer to watch live shows on their TV
85% of people still prefer to watch TV programs on a big screen, rather than mobile, tablet or PC, according to new research from BroadStream Solutions.
Should your brand be using Snapchat? Take this quiz to find out
Snapchat claims users send over 700 million photos and videos on a daily basis- and many big brands are now signing up to the self-destructing photo sharing app. But should your brand invest in this highly-personal youth oriented platform? Flightpath has provided an infographic to help you determine if they need a presence on Snapchat- … [Read more…]
Web security trends: New domain names spark wave of online threats
Most businesses (92%) recognise the risks with the introduction of new web address endings, with most consumers feeling that the internet will be a more dangerous place in 2020, according to new research.
Consumers ‘trust branded content almost as much as editorial’
There’s some good news for native advertisers this week, with research indicating that just 2% more consumers trust content from publications (35%) than from brands (33%).