Angry Birds lost quarter of players since 2012
Angry Birds has lost nearly a quarter of its players over the last 22 months, as the mobile gaming giant looks to expand into movies and licensing deals.
brands
Right to reply: Will consumers ‘like’ Facebook following them around the web?
Moving beyond the social network, Facebook ads will now follow you around the web. Leah Pope, the VP of Marketing at Synthesio looks at Facebook’s roll out of its new ad platform Atlas, and the impact it will have on brands and marketers.
Flora embarks on £10m marketing drive with interactive mobile campaign
Following the success of the Persil product launch, Unilever UK has worked with Future Ad Labs to introduce a new premium spread Gold from Flora in a mobile-first campaign.
The dual screen football fan: Match day digital habits revealed
Social media and dual screening now play a central role for the average football fan on match days, according to new research.
Which TV dramas generate most word of mouth? Lucan gets most social buzz
The show Lucan on newly launched ‘ITV Encore’ was the biggest generator of word-of-mouth buzz on UK TV in the past 3 months, according to new research.
Asda’s YouTube shopping channel gets 2m views
Asda’s recently launched YouTube shopping channel ‘Mum’s Eye View’ has proven a hit, generating impressive traffic figures that show a growing appetite for branded digital TV channels.
Facebook ads will now follow users around the web
Facebook ads have started appearing on other sites based on each user’s behaviour, as the social network looks to rival Google with a new level of targeting for brands.
Is social shopping over-hyped? New report casts doubt on Facebook effect
There is a growing importance of digital consumer engagement, but a new report casts doubt over role of social media in shopper journeys
Lufthansa puts customers in marketing images with ‘Selfie’ ad units
Lufthansa has become the first brand to sign up to anew ‘Selfie’ ad unit, putting customer images into mobile ad campaigns and showcase products in 3D panoramic mode.
Top food brands make ‘responsible’ digital marketing pledge
Top food and beverages firms, including Mondelez, Unilever and McDonald’s, have committed to stop advertising and promotional activities targeted at children below 12 years across platforms as part of a new global pledge to step up responsible marketing.