Programmatic display ad spend to double this year
US programmatic digital display advertising is projected to top $10 billion this year, more than double last year’s $4.24 billion, with similar growth predicted next year, according to new research.
brands
Argos shakes up image with £10bn rebrand campaign with focus on digital
Argos has invested over £10m in a rebrand campaign to “get people to sit up and take notice”, showcasing the retailer’s transformation into a digital shopping experience.
Google sells best YouTube channels to UK advertisers with ‘Preferred’ format
Google has launched its ‘Preferred’ platform in UK, taking the top 5% of channels on YouTube and selling them to advertisers.
The rise of the smartwatches: 100m devices forecast sold by 2019 (but no killer app)
More than 100 million smart watches will be in use worldwide by 2019, with a host of premium brand launches over the next 12-18 months bringing the category into mainstream consumer consciousness, according to a new report.
The always-on consumer: How can brands keep up?
As technology become ever more integrated into modern society, a new breed of fast-moving, tech-savvy and digitally-immersed shoppers has emerged- dubbed the ‘Always- On’ consumer. But how can brands keep pace with their world of touch screens and swiped decisions?
Guest comment: Dangerous assumptions- The truth about your mobile data
When it comes to customer data, take nothing for granted, warns Daniel Weisbeck, CEO, Netbiscuits.
Apple and Google top global brands as tech firms dominate
Apple increased the value of its brand by 21 percent to $118.9 billion, while Google raised its brand value by 15 percent to $107.43 billion. Coca-Cola, IBM and Microsoft round out the top five.
Online shopping goes mobile in the UK
The number of shoppers accessing major retail sites from their Android devices have grown by an average of 48%, as people ditch desktops for mobile shopping, according to new research.
Shopping centres going digital: How malls are merging online and offline worlds
Some of the UKs biggest shopping centres are home to major digital innovations, incorporating smartphones, smartwatches and beacons to guide shoppers around store, according to a new in-depth report.
Mondelez invests 20% of ad budget into digital video and mobile with Google tie up
Mondelez International, owner of brands such as Cadbury Oreo and Trident Gum, is now committing 10% of its ad budget to mobile and 10% to online video via Google.