Facebook is set to reduce the reach of brands organic news feed, in yet another move away from free advertising on the social network. Ron Soker, Head of mobile at cross-channel ad platform dmg, asks if this if there is a silver lining for brands looking to get the most out of their social media … [Read more…]
Facebook has continued to squeeze out any free ad opportunities on its social network, with a new privacy policy that reduces the reach of brand’s promotional messages from their fan pages… unless they pay for them.
The Christmas shopping spree means big business for online retailers, but how can they stand out from the crowd? Giles Longhurst, General Manager, Consumer Insight – Experian Marketing Services, looks at how ecommerce companies are battling for online visibility on Christmas gift search rankings.
Channel 4 is to launch an digital marketplace for advertisers, letting them buy commercials on its VoD service, soon to be renamed as ‘All 4’.
Yahoo has bought BrightRoll, giving the online media giant a programmatic video advertising platform as the firm continues its push for more ad dollars to compete with Google and Facebook.
Web users In Britain in their late 30s and early 40s more likely than 18-24 year olds to watch TV whilst online, according to new research.
To promote its Shreddies cereal brand, Nestle UK launched a PlayCaptcha+ campaign to raise awareness and increase viewership of two short videos in the ‘Great British Nana Holiday’ series.
This week saw the annual Singles Day take place in China, and retailers are eagerly anticipating the sales that are about to come through their websites. This infographic from Dyn looks at how brands can make the most of a day that celebrates the bachelor (or bachelorette) lifestyle…
UK retail giant, Asda, has partnered with ecommerce performance marketing company, HookLogic, to launch the company’s first venture into the European market as it looks to Boost Product Exposure for Brands.
Four in five UK smartphone owners use the Internet on their mobile everyday, meaning that mobile optimised sites have become a vital part of any brand’s digital strategy, according to new research.