Honda has faked a hack of its own Twitter account, handing the @Honda handle to Skeletor of ‘He-Man’ fame, even taking potshots at other brands, including Toyota and Burger King, with a number of humorous tweets.
The UK set to be first country spending over half of ad budget on digital as Brits ditch traditional media for gadgets, social networks and online shopping, according to new research.
From an avalanche of ice buckets to World Cup fever, 2014 was another big year for video viral marketing case studies. As mobile sharing went mainstream, it was charities that achieved some of the year’s biggest success stories with the ‘No Make Up Selfie’ and the ‘Ice Bucket Challenge’ hinting at the future power of … [Read more…]
For the second year in a row, online fashion retailer, ASOS, is the most popular UK online retail site when it comes to having web content shared on Pinterest, the pin-board style social network, in the run up to Christmas.
During Christmas 2014, more than half of online purchases in the UK are made on a mobile device, according to the 2015 predictions report from global technology analyst company CCS Insight.
A number of high profile UK retailers crashed this morning as the ‘Black Friday’ shopping frenzy reached record levels.
With a raft of high profile retail sites crashing this morning, Mike Austin, CEO of Triggered Messaging looks at what brands can do to prepare for the next online rush as the festive shopping spree starts…
Compared to three years ago the average shopper now has an additional 7 interactions with a brand before converting, according to new research.
‘Chocolate’, a mobile programmatic marketplace that lets video ads to be bought and sold across both mobile web and apps is launching in Europe today.
Purchasing fast-moving consumer goods (FMCG) in Europe is largely driven by factors other than price, according to insights from Kantar Media’s TGI Europa study of shoppers in Britain, Germany, France and Spain.