BMW runs NFC campaign in magazine ads
London-based start-up Tamoco has teamed up with BMW placing small chips inside a magazine allowing it to track and analyse readers’ responses using its cloud-based software platform.
brands
Guest comment: Affiliate marketing’s legacy: where do we go from here?
As we move into another year, what is the true legacy of affiliate marketing? Mark Kuhillow, founder at R.O.EYE argues that the biggest challenge is sales attribution… and why brands, media owners and agencies need to get smarter with tracking technology.
12 major brands unite for start-up accelerator
Twelve of the UK’s largest brands and agencies in the marketing industry have signed on as partners to an ad tech accelerator initiative called Collider.
Top 10 digital regulation trends of 2014: The price of privacy rises as the cookie crumbles
After 2013’s government web spying revelations, online privacy is now a major issue for consumers and a major challenge for brands seeking loyalty. High-profile hacks like Heartbleed and the rise of connected devices hint at future threats, while web giants and governments lock horns over surveillance, monopolies and data collection. As part of our review … [Read more…]
CMOs turn to technology, not media agencies, to ensure digital advertising success- report
More and more advertisers believe that taking ownership of their digital advertising is the way forward, according to new research.
John Lewis’ Monty the Penguin ‘most compelling High St Xmas ad’
Lewis’ “Monty the Penguin” is the most compelling Christmas ad by a high street retailer, according to a study by Realeyes which measured people’s facial reactions as they watched ads.
Bots Beware: Six Tips To Help Fight Traffic Fraud in Video Advertising
Online advertising is now a $122 billion global industry and, in the coming years, is predicted to surge past TV to become the number one advertising channel. While the industry is flourishing, traffic fraud continues to be one of the biggest challenges for marketers. Tod Sacerdoti, CEO and founder, BrightRoll, offers 6 tips to fight … [Read more…]
Guest comment: Price Comparison’s next chapter – the global picture
The New Year is looming, and so are new industry rules and changes. Theodore Hettich from price comparison provider Become Europe discusses how these developments will alter the online landscape for brands and retailers.
Top Google searches of 2014: Robin Williams, World Cup and Ebola most sought after
Google has revealed the most popular global search terms conducted during 2014, with Robin Williams suicide the most sought after information of the year.
Ecommerce case study: Britax boosts car seat sales with digital optimisation strategy
Back in 2012, car seat firm Britax saw its target audience were rapidly moving online. In response, the brand worked with Shopatron to produce a holistic digital strategy that embraced click and collect, mobile commerce and inventory optimisation. This case study looks at how the UK brand made smart use of technology to get a … [Read more…]