Apple has unveiled its much anticipated smartwatch, going on sale in the UK priced at £479 for its main model and a lower £299 for a slimmed down ‘sports’ version. But does it have a ‘killer app’ that will get consumers to invest in a watch tethered to their smartphone? Only time will tell…
Rubicon Project has launched a Mobile Native Ad Server aimed at premium publishers and app developers looking to boost sponsored content revenue on smartphones and tablets.
With the Apple Watch poised to launch today, Conjure, a company that creates apps for brands, is releasing data on Brits’ attitudes to smartwatches, listing the top 11 activities people plan to do on their new gadgets.
Apple’s much anticipated smartwatch will launch today, but can the trend-setting tech giant do for wearables what it did for smartphones and tablets?
In a case of ‘if you can’t beat them, join them’, Amazon has opened an online store on Alibaba’s Tmall site this week.
AOL UK has launched YouBuild, a competition to engage and inspire school children to learn how to code.
Young UK consumers are more likely to engage with promotions on retailer websites rather than Twitter and Facebook, according to new research.
Instagram has launched a new ad format dubbed ‘Carousel Ads’ that lets brands post a rotating number of images to boost the story-telling element of their campaigns.
Instagram recently gained over 300 million users, surpassing Twitter for the first time. But can the mobile-centric social network offer the same reach for brands as its older counterparts? This infographic from SalesForce offers a guide to getting the most out of the cool new social network on the block….
Ad technology firm Integral Ad Science has bought Veenome, a service that analyses online videos for quality of content, brand safety, and viewability.