Youngsters ‘reject brands that don’t provide mobile apps’
The majority of 18-24 year olds are likely to switch providers if not provided with mobile apps or secure and transparent data handling, according to new research.
brands
Twitter ‘in talks to buy Flipboard’
Twitter is in ongoing talks to buy news aggregation app Flipboard, as the social network looks to boost its real time news features to rival Facebook, according to a new report.
Toyota rolls out pan-European website with local focus
Toyota Europe has completed the roll-out of a new pan-European, customer-centric website, developed, by Amaze.
Unilever awards iBeacon firm Glimr $50,000 start-up prize
Unilever has crowned UK digital firm Glimr the winner of its international Scale Up competition at the Digital Shoreditch festival in London.
Twitter lets advertisers set goal-based pricing schemes
Twitter is expanding its advertising offering, letting users decide to pay for their adverts based on whether or not they achieve their objectives, rather than simply paying per view.
From Mad Men to Mad Scientists: Four Ways to Fuel Ad Revenue with Identity Data
With the final episode of Mad Men hurtling towards us, David T. Scott, Chief Marketing Officer of Gigya offers four ways today’s marketers and Mad Men can become Mad Scientists using customer identity data to fuel ad revenue.
AOL takes programmatic targeting to mobile apps
AOL has expanded its ONE marketing platform platform, letting advertisers to programmatically target mobile app users, as well as measure and attribute how and to what extent mobile app advertising works compared to overall media spend.
Top tips: If you’re not gamifying your promotions, you’re missing a trick
Only one of the UK’s top 20 online retailers are using gamification in their promotion strategies. Marco Luhtala, CEO, RapidCampaign argues why its time brands joined in the game.
CRM trends: Most consumers feel brands misunderstand them online
Consumers in the UK and France are growing increasingly frustrated by brands that fail to understand them on digital channels. with four fifths switching suppliers if brands do not correct their mistakes, according to new research.
Top tips: Timeless lessons from advertising legends
David Ogilvy and other ad greats such as William Bernbach were constantly referenced in the TV Show Mad Men- and their advice has resonance far beyond the marketing sphere. Carla Faria, Director of Solutions at Say Media looks at famous quotes from advertising legends and how their pearls of wisdom from the past remain a … [Read more…]